CRAFTING DIGITAL GOODS SINCE — 2014
JACQUELIN
JACQUELIN
JACQUELIN
GIZA
GIZA
GIZA
I’m Jacquelin Giza - a Senior Product Designer designing digital experiences that connect people, products, and purpose for over a decade.
I’m Jacquelin Giza - a Senior Product Designer designing digital experiences that connect people, products, and purpose for over a decade.
SCROLL
Senior Product Designer
Kroger
2024 — Present
Lead the redesign of the app (launching fall 2025), defining the visual language to bring warmth, personality, and polish to the experience. Implementing Material 3 and Liquid Glass systems while elevating accessibility and design craft across platforms. Partner with engineering, product, and leadership to deliver cohesive, high-quality work. Mentor designers and created a desk check process to reduce backlog, improve consistency, and strengthen collaboration across teams.
Senior Product Designer
Kroger
2024 — Present
Lead the redesign of the app (launching fall 2025), defining the visual language to bring warmth, personality, and polish to the experience. Implementing Material 3 and Liquid Glass systems while elevating accessibility and design craft across platforms. Partner with engineering, product, and leadership to deliver cohesive, high-quality work. Mentor designers and created a desk check process to reduce backlog, improve consistency, and strengthen collaboration across teams.
Senior Product Designer
Kroger
2024 — Present
Lead the redesign of the app (launching fall 2025), defining the visual language to bring warmth, personality, and polish to the experience. Implementing Material 3 and Liquid Glass systems while elevating accessibility and design craft across platforms. Partner with engineering, product, and leadership to deliver cohesive, high-quality work. Mentor designers and created a desk check process to reduce backlog, improve consistency, and strengthen collaboration across teams.
Product Designer
Kroger
2021 - 2024
Designed Kroger’s Boost Membership enrollment flow and other cross-platform experiences with a user-centered approach, leveraging the Kroger design system for consistency and accessibility. Led the design of the traditional print weekly ad into a dynamic digital experience that enhances visual storytelling through bold imagery, interactive layouts, and shoppable content. Focused on creating an engaging, seamless journey that connects inspiration with action across every customer touchpoint.
Product Designer
Kroger
2021 - 2024
Designed Kroger’s Boost Membership enrollment flow and other cross-platform experiences with a user-centered approach, leveraging the Kroger design system for consistency and accessibility. Led the design of the traditional print weekly ad into a dynamic digital experience that enhances visual storytelling through bold imagery, interactive layouts, and shoppable content. Focused on creating an engaging, seamless journey that connects inspiration with action across every customer touchpoint.
Product Designer
Kroger
2021 - 2024
Designed Kroger’s Boost Membership enrollment flow and other cross-platform experiences with a user-centered approach, leveraging the Kroger design system for consistency and accessibility. Led the design of the traditional print weekly ad into a dynamic digital experience that enhances visual storytelling through bold imagery, interactive layouts, and shoppable content. Focused on creating an engaging, seamless journey that connects inspiration with action across every customer touchpoint.
Web Designer
Xavier
2017 - 2021
Redesigned the university website serving more than 6,500 students and 300 faculty and staff, focusing on layout, content quality, online presence, and intuitive navigation. Created wireframes, style guides, mockups, and CMS templates to ensure consistency and scalability. Developed design concepts that increased traffic and engagement, supporting recruitment goals and elevating the overall digital experience for prospective and current students.
Web Designer
Xavier
2017 - 2021
Redesigned the university website serving more than 6,500 students and 300 faculty and staff, focusing on layout, content quality, online presence, and intuitive navigation. Created wireframes, style guides, mockups, and CMS templates to ensure consistency and scalability. Developed design concepts that increased traffic and engagement, supporting recruitment goals and elevating the overall digital experience for prospective and current students.
Web Designer
Xavier
2017 - 2021
Redesigned the university website serving more than 6,500 students and 300 faculty and staff, focusing on layout, content quality, online presence, and intuitive navigation. Created wireframes, style guides, mockups, and CMS templates to ensure consistency and scalability. Developed design concepts that increased traffic and engagement, supporting recruitment goals and elevating the overall digital experience for prospective and current students.
Digital Designer
Kroger
2014 - 2017
Lead the design and launch of Main & Vine’s website while collaborating with cross-functional teams nationwide. Created multiple standalone microsites ranging from single-page to multi-page experiences, ensuring brand consistency, accessibility, and high design standards. Focused on delivering clean layouts, intuitive interactions, and a refined digital presence that reflects the brand’s fresh and modern identity.
Digital Designer
Kroger
2014 - 2017
Lead the design and launch of Main & Vine’s website while collaborating with cross-functional teams nationwide. Created multiple standalone microsites ranging from single-page to multi-page experiences, ensuring brand consistency, accessibility, and high design standards. Focused on delivering clean layouts, intuitive interactions, and a refined digital presence that reflects the brand’s fresh and modern identity.
Digital Designer
Kroger
2014 - 2017
Lead the design and launch of Main & Vine’s website while collaborating with cross-functional teams nationwide. Created multiple standalone microsites ranging from single-page to multi-page experiences, ensuring brand consistency, accessibility, and high design standards. Focused on delivering clean layouts, intuitive interactions, and a refined digital presence that reflects the brand’s fresh and modern identity.
ADOBE
FIGMA
MURAL
JIRA
CONFLUENCE
CONFLUENCE
JIRA
ADOBE
MURAL
FIGMA
Looking to start a project or you need consultation? Feel free to contact me.
Cincinnati, OH, USA
